data matters

by Russ on April 4, 2013

data matters Business Card
Reviewed by

on April 4, 2013
Corporate-style design with a slightly interesting logo, design subtleties and basic contact information but nothing more. Unable to tell what this person does.

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This single-sided business card is for someone who works for a company called data matters.

The basic color scheme is white and gray, both in the colors of the text and the background. The logo also drives the design, a three-by-three matrix of solid blue circles.

Overtly, the matrix and company name, with an exclamation point separating the two words of the name, dominate the card as it sits in the upper left. The letters are gray except for the first letter of each word, which is blue.

Subtly, a faint three-by-three matrix of faint solid blue circles sits in the lower left corner, and is seen only after a few minutes of study. The company name is rotated 90 degrees so that the tops of the letters are vertical. It too, has the same color scheme as the logo, and is also subtly blended into the background.

The information is listed clearly – name, phone number, fax number, e-mail address and website.

The big question is: what does this person do? There is no job title or description of what this person does.

It would be helpful to include some clue as to what he does.

This card has some great design, but the content is the bare minimum.

Business Cards Data Matters