Should you design your own business card?

September 22, 2015

taking care of business cards

What do you know about this person based on his business card?

As the price of technology has fallen, more people are empowered with the ability to accomplish a certain task.

Video used to be in the hands of the professionals but now everyone is a videographer. Likewise, long-distance and international phone calls used to be rare and expensive, with an eagle eye paid to the clock. Now, people talk for hours on end.

There are some things that have remained largely in the hands of the professionals – car repair, surgery and law for starters.

Technology has now brought the business card into the hands of the do-it-yourselfer. What are the advantages of making your own business cards?

Primarily the cost. Secondarily, the convenience.

Ready-made downloadable templates or websites that allow you to enter the appropriate text into one of many pre-designed templates give you the ability to create a nice-looking card. The guesswork has been taken out. As long as you think it looks nice, it’s okay, right?

Wrong.

There is no correlation between your satisfaction with and the effectiveness of the card. Additionally, if you invest a lot of time and effort into the design, you will find that you are even more attached to the card regardless of its actual quality.

Good professional designers have done this many times before. They know what to do and what not to do. On the other hand, you do not.

You have all of the tools to create a business card except for one: knowledge. Without knowledge, you have little to no idea if you’re using the tools properly. It’s better to avoid wasting your money on hiring an amateur to design your business card (you).

You are using your business card to advertise your service or product. If someone wanted to perform your skill without any training, how effective would that be?

Here is why you should have a professional designer review your business card: