If you are an artist or designer, your card has to impress people from the start.
Vistaprint’s business cards give prospective clients the first impression that you need to make in order to gain their business.
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This double-sided business card is for a photographer.
It has a fancy design with all of the text debossed on an all white background.
On the front is the name in big bold lowercase lettering on the right. The phone number, website URL and e-mail address in a smaller font on the left. All of the text on this side has a dark gray coloring.
On the reverse, his name dominates the center of the card, under which is his job title, a photographer. There is no coloring to the text. It is white on white.
But what kind of photographer is he? No information is given.
A visit to his website reveals a very talented fashion, portrait and advertising photographer. So why not put that on his card? Why not leave a lasting impression of his card that he does great photography just like another photographer, Jeremy Snell?
Perhaps there is just a bit too much white space and not enough color on this card. The design could better reflect his line of work, which would be color photographer.