Maxime Francout

by Dawn on November 2, 2013

Maxime Francout
Business Card
Reviewed by

on November 2, 2013
Double-sided business card that has superior art design and inferior business and contact information. Poor use of space to convince someone to use this company's services.

We see shades of Picasso and other offerings at the Centre Georges Pompidou in Paris.

The front of this card is all art in sunshine yellow and midnight black on white card stock. The reverse is quite the opposite in its simple and clean style.

It sports only a rectangle in the center with the type of business, Illustration – Design, above a long dash and their website below, in uppercase.

We can assume that the name of the business is the name of the owner is the name of the website, Maxime Francout. Clearly French, he hints at his heritage in the chosen design of this card, which could have very well been printed with a deal from Business Card Design Reviews because he would have gotten superb quality at a discounted price.

Picasso is often thought of as being French, but in reality he was Spanish and yet lived most of his adult life in France. He co-founded the art style known a Cubism along with Georges Braque, a bit of which we see above.

A look at M Francout’s website reveals an artist who is decidedly contemporary both in style and subject choice. He seems to have been influenced by Picasso, among many other artists, and his work could easily be displayed in the Pompidou Centre.

This modern art museum houses only modern art and sculptures. Even the manner in which the art is displayed speaks to the wholly contemporary style of the art as well as the building which contains it all.

The building itself is a work of art if one considers modern art a pleasure to behold. Much of the normally internal structure of the edifice is on the outside of the building for all to see. Originally all the disparate types of conduit were color coded: plumbing, electrical, heating and air conditioning. Have a look.

We embrace M Francout’s business card. Without even reading the back or checking out his website, we are quite sure what he does. This is a card that is noticed and not lost in the stack. Bien sûr!