Thomas Naismith

by Russ on August 22, 2012

We do believe this is the first handwritten business card we have seen. Mr. Naismith has penned, in stylishly lean letters, his name, occupation and contact information on a light gray background. Then on the reverse, we get the pleasant surprise of two lovely examples of his photographic technique and flair in black and white.

Visiting his website is a feast for the eyes! His logo is his name in this lovely hand script boldly displayed on his home page. We then move to color on this home page in a couple of chic and trendy fashion photographs of a lovely young woman.

Traveling further through the site, we find hundreds of beautifully photographed, uniquely styled and posed women. His card seamlessly moves one to this website.

When an artist is unafraid of displaying his work on his business card, we can be quite sure that his talents match or even exceed this taste of his expertise. Add to that this handwritten script and we cannot imagine what else Mr. Naismith would need to add to this card to say, “Hire me!”

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Business Card time


Dr. Anita Wehrle Lechmann

by Russ on August 21, 2012

A slide show in a business card: We see a cutout of a tooth with a pronounced dental cavity on a clean, white background. Intriguing.

We slide out the card from its holder and voilà (or should we say, siehe da), a telephone handset (of which a portion posed as the cavity) with a phone number and more to contact Dr. Lechmann and take advantage of her services. Most clever!

A good dentist is both physician and artist, and this card makes clear that this doctor is both. From the sanitary, bright card to the creative retrieval of that card from within the envelope, we are ready to put ourselves in her hands feeling confident that she will correct our cavity to perfection.

And what else does she do?

While we don’t read German, it seems that she specializes in periodontal work as well as in dental implants. How much more confidence do we have now?!

Take it from one who knows dentists all too well – Dr. Lechmann is the dentist to which to go for expert, excellent care. At any rate, this is what the card seems to say with flair. And that’s the tooth!

Creative Dentist's Business Card

Simon Laszlo

by Russ on August 20, 2012

This single-sided business card is for a graphic designer based in Hungary. The company name is LoDesign.

The rich blue textured background is a very pleasing canvas on which he places a colorful logo in the upper left-hand corner, his contact information in the center and bottom in white font and what looks to be some sort of “graffiti” in the upper right-hand corner.

The blue background is not uniform – it has a varying pattern that gives some variety to the design.

The card is unusual in its shape as well as color. It has two rounded corners, diagonally opposite each other, and two sharp corners diagonally opposite each other.

Underneath his name is his job title – graphic designer, but we probably guessed that already because of this masterpiece of design.

It’s always a pleasure to see a business card for a designer just by looking at it and not by having to read the job title. Many business cards for designers are not obvious; for some reason, their outstanding work does not translate to their business card.

But this card is stunningly beautiful with a big wow factor. Its design makes it stand out for all of the right reasons. A recipient of this card would get a great idea of what kind of work he does based on this card’s design.

If there could be one improvement, it would be the graffiti. It is some kind of artistic statement, which may or may not make much of an impression. It would be better for this card to list the kinds of graphic design he does – a bit more utilitarian, but a lot more memorable and therefore, beneficial.

If there is anyone who could and should design his own business card, he is definitely one of them. Usually, business card design, even for designers, seem best done by someone else.

Business card

Arunas Kaltanas

by Russ on August 19, 2012

This singled-sided business card is for a Lithuanian furniture designer and producer. The tagline translates to Exclusive Natural Wood Furniture. The plain white background has a beautiful woodgrain debossed into the card.

Debossing is creating depressions or indentations, and is the opposite of embossing, which is the creation of raised impressions. Here, it looks like the grain pattern was pressed into the card, which left the other part of the grain raised.

There is no logo but the woodgrain effect, which must feel unique as well as look unique, stands out. The contact information is listed clearly below.

While the woodgrain pattern looks beautiful, a logo would really make this card distinctive. Also, a more natural look would be to add color, especially a dark brown wood color. Maybe this is too complicated but it sure would make the card look really good.

As furniture can be an expensive purchase, it would also help to list the kinds of furniture that are available. So while the woodgrain effect is nice, some of the space could be better utilized for more informative details.

A better option would be to use MOO to print a set of business cards with pictures of all the different kinds of furniture on the backside.

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Business card with wooden texture

Nicolas Van Isterdael

by Russ on August 18, 2012

This single-sided business card belongs to a manager (zaakvoerder) for a Belgian construction company. It appears to be bilingual, with the top part in English and the bottom part having a few Dutch words.

The card sports the partial outline of a home, an apt logo for a home builder. The name is in large bold letters with a tagline underneath so we know immediately what this company does. The contact information is listed clearly below so there will be no problems contacting him.

The simple color scheme adds life to the design and the font color up top becomes the background color on the bottom. The color of the house’s outline happens to be the color of the line that separates the top and bottom. A nice touch which ties everything together.

Perhaps the only thing that could be added are some words that define what kind of construction solutions are provided, as the phrase itself, “construction solutions provider” is a bit vague. But all in all, this is a very usable business card.

Business Cards VincoDevelopments

Jessie Janzig

by Russ on August 17, 2012

This double-sided business card is for an auto mechanic with a sense of humor. The standard business card is “enhanced” with several fingerprint smudges on both sides of the card.

The name is the dominant element of the design. We know his job title, listed underneath the name. His contact information is listed clearly.

If auto mechanics want one thing, it’s more side work that they can make a lot of money on with minimal effort. If this card was intended for that purpose, several things could be done to improve the chances of getting called.

There is no list of specializations, either in the types of cars – domestic and foreign (Honda, Toyota, BMW, Volkswagen, etc.) and the kinds of work (tuning, brakes, air-conditioning, engines, transmissions, etc.). Having this kind of information on the card will encourage people to call him.

The backside of the card was used for a few smudges. Surely there could have been some useful information put here instead of the time and expense spent to apply a few more fingerprints?

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Mechanic Business card

Nicolai Adelman

by Russ on August 16, 2012

This double-sided business card is for a director of a real estate company located in the UK. Ostensibly, it caters to the Russian buyer since the website, while having a UK URL, is in Russian.

The company name is listed clearly as the logo, while the contact information is spelled out in detail. It will not be difficult to contact him.

The design is plain and unadorned: no color, no embellishment, nothing fancy. It is straightforward in its presentation.

On the reverse side is a map of its location. This is definitely handy when guiding clients to the office.

We know that Nicolai is a director but a director of what? What kinds of services and products does NVN Fundamental offer? No clue.

It would help if there were some tagline underneath the company name to indicate that it provided real estate services.

There seems to be something missing for a company that is located in the heart of London in Trafalgar House on Waterloo Place. With this kind of address, there is a certain minimum amount of opulence that the card should have, starting with color and then an upscale design.

It’s safe to say that the real estate agents are probably all dressed up in business attire, but this business card doesn’t reflect that. It is plain and unadorned, unlike the properties they sell.

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NVN Fundamental, business card, logotype, stationary, identity

Patrick De Jonge

by Russ on August 15, 2012

This vertical one-sided business card promotes a software company in Belgium. The word SOFY is an odd acronym for Software Solutions For You where the letters are drawn from SOlutions For You, eliminating the first S in “Software”. A closer look at its website reveals a company with several programs based on lists and databases.

The logo is at the top of the card with a bright blue “O” catching your attention first. A flat screen monitor is the only graphical element. The letters that make up SOFY are highlighted in bright blue. This bright blue is the dominant color, so it’s a natural transition to the contact information listed below in white lettering on the blue background.

The contact information is thorough – it will be easy to contact him.

But beyond this, there is not much information. What kind of software solutions?

It would help a potential client by listing the kinds of programs this company offers. Also, what is Patrick’s job title? What does he do for the company? Everything or something?

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Business Cards Sofy

Fabio Giolito

by Russ on August 14, 2012

This single-sided business card is supposed to be a little joke with Google’s, Facebook’s and Twitter’s business cards. It promotes a profile.

It’s got a big eye-catching red heart juxtaposed with a bug-eyed photo of himself. His occupation as a designer is listed below along with a self-description as a nerd and Brazilian.

The card has two big attention-grabbing elements – the big red heart and his headshot with the crazed look on his face. Both stand out in a very big way. He includes three details about himself so we know a little bit about him. We also know that he has a sense of humor. And he probably designed this card as well, since his portfolio contains a tremendous number of creative pictures.

It’s nice to see a designer’s card that conveys creativity similar to his work. Other designers, such as this one and that one, seem to have a big disconnect between their business card and the kind of work they do for clients.

One minor quibble is that this card does not bear any resemblance to a business card from Google, Facebook or Twitter, but one does not have to know that trivia.

weheartit business card

Anthony Lazaro

by Russ on August 14, 2012

This single-sided business card promotes the services of a visual arts and advertising design person. It is styled in a very unique way, in the format of a ticket complete with a bar code at the bottom.

The black and white color scheme, not even gray, is helped by the authentic resemblance to what must be a well-known ticket in France, where he is based. This stark color palette is not indicative of his work, which employs bold colors.

Wherein lies the apparent contradiction: his services utilize colors but the business card which advertises those services does not. Why not add color to his business card to show prospective clients how he uses color in his designs, as a sample of his work?

If anything, the card shows his ability to mimic a ticket, something his website does feature prominently. Instead, his website shows very skillful and colorful works of artistry.

It’s great that he lists his services: New Media, Interactive, Design, Art, Information, Interface Concept and Development, but it seems that his contact information is the center of attention, implied by placement (in the center), font size (larger) and bolding (list of services is not bolded).

The photo of the business cards has a great red background, but why not put some of that color onto the card? A client won’t have that red background to view the card against.

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Business Card