Rebekah Ritter

by Russ on September 1, 2012

This double-sided business advertises for a business that caters to artists involved with the fiber arts – that is, anything to do with the manipulation of textiles including weaving, felting, knitting and crocheting. The clever double entendre implies that something is coming into view, usually dark and foreboding, but is in fact, the use of the loom to create fabric.

The design is well-laid out, with a logo that conveys yards and yards of material waiting to be loomed, under which is a tagline and then a summary of the business. The contact information is clear and we know both the name and her job title, though a quick trip to the website reveals that other job titles include owner, founder and president.

The reverse side restates the tagline and summary in a larger format. There are two shades of olive, light and dark.

A card like this should have no problem standing out from a fistful of business cards. What could be improved, perhaps, is the color.

Anything related to art is usually a colorful creation. The exclusive use of olive is somewhat dulling and most likely not reflective of the vivacious colors used in the resulting products. Since the business reaches out to all artists who have some connection to the fiber arts, the use of multiple colors may convey more inclusiveness.

The association of olive with all things military may also make a negative impression on the card holder.

Nevertheless, the goals of the company are quite admirable:

  1. Foster the growth of a community artists and hobbyists, both professional and amateur
  2. Through creativity and proficiency, promote individual expression
  3. Help preserve the textile traditions and techniques
  4. Promote innovation that results from technical mastery
  5. Cultivate growth and awareness of fiber art outside of the profession
  6. Provide opportunities to create, exhibit and sell fiber art
  7. Combine functional fiber art with nontraditional innovation and expression

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Some Things Looming - Business Card Design

Dave Ward Photography

by Russ on August 31, 2012

This business card is a blast from the past with its sepia photography, old-time font and turn of the century graphics. Even the sepia, black and white works here because what else was available 100 years ago? And, he makes sure all contact information is in place. This is a stand out card for its time-specific style.

Taking a penny-farthing spin on his website reveals a very different photographer. Rather than antiquey photography, Mr. Ward specializes in fashion photography, in particular, headshots. Even his logoed name on the website is quite different from his business card, but still has an old-fashioned tone.

Why the disconnect between business card/stylized name and his actual work?

We suggest that having a narrowly-focused business card is a misstep in time. Especially one that seems to bear little resemblance to his body of work. The person who receives this card gets the wrong impression which is a shame as Mr. Ward is a talented artist. Time for a retake, we urge.

Business Card

Tara Abbamondi

by Russ on August 30, 2012

We love the larger than life business card with the drawing of, we assume, Ms. Abbamondi. Her style is on full display as she lands on an unknown planet à la Le Petit Prince, or perhaps we should say La Petite Princesse.

Her use of bold black with enough medium teal to give the card delightful color with a cartoonish font is right on the money – or should we say planet. Even her unique moniker “ginger_curls” is animated.

We believe that not only providing all the germane information with which to contact the business, but also giving the potential client a glimpse of one’s talents is the way to travel. Ms. Abbamondi had done this in spades with her unique and eye-catching card.

Having visited her website, a tie-in with this card is not immediately evident, but with some exploration, we can find and peruse her remarkable body of work.

We see no improvement possible unless it is to be sure the client has a wallet or purse large enough to secure her card for future reference. This cartoonist is on her way to conquering bigger and better solar systems.

2012 Business Card

Tyler Clites

by Russ on August 29, 2012

This single-sided business card is for a Lego fanatic, a veritable Mega-Lego-Maniac as it were. He designs and builds sophisticated and detailed creations of animals and objects including Bugs Bunny, Daffy Duck, motorized float, electric guitar and space craft. His gallery is very impressive.

His name is in big letters, followed by a concise description of what he does. A nice Lego icon inhabits the space in the lower right opposite the contact information in the lower left. A partial border with a gradient occupies the upper-left and lower-right corners.

It is too bad the card lacks the vibrant colors of his Lego creations – blue, red, green, yellow. It would certainly be more appropriate when bringing out the Lego lovers that we all were when we were children.

It would also be good to list some of the creations he builds since it’s difficult to imagine what kind of custom designs he makes when we read the simple phrase, “custom designs”.

Hopefully, his next round of business cards will better resemble his fascinating Lego designs.

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Business Card

Aron Fay

by Russ on August 28, 2012

This single-sided business card is for a graphic design and printmaking specialist. His website displays a portfolio of beautifully designed pieces such as catalogs, newsprint, websites and posters.

The design is very simple, with a black and white motif and lots of white space. The name and job title are in white on a black background while the contact information is black on white. It will not be a problem contacting him.

What may be a problem is remembering this card amid a fistful of others. The stark minimalist design does not reflect the colorful work that he does. The lack of a logo puts even more pressure on the card to stand out.

A designer’s work is judged by his, well, work, and this business card does not look like one of his finer pieces of work. It would be great to see some color to liven up the design.

While we know that he is in the print design business, it would help us if he listed the different kinds of media for which he designs. There is certainly plenty of space to do that.

business cards


by Russ on August 27, 2012

This double-sided business card advertises for a shop that sells handmade products for bicycles.

All of the printing is in dark brown on a white background making for excellent contrast. A graceful delicate pattern decorates the corners of the card, making for an elegant appearance. The name dominates the entire card and dwarfs the rest of the print, that being a short tagline of what it makes and the phone number. No further contact information is listed – no address or website.

A small tomahawk symbol follows the tagline. On the back, a tomahawk of decent size is debossed (pressed into) into the card stock, introducing a tactile variation.

We know that the shop makes goods by hand for cycling. But we don’t know what kind of cycling: racing? Mountain biking? Street? With so much blank space, it would help to list the kinds of cycling the products are for, and perhaps what kinds of parts.

A logo would be nice – could it be that the tomahawk on the front is the logo? If so, it should be a lot more noticeable.

It seems that the shop is very small – to the point of anonymity. Somebody has to be behind this operation – why not include his/her name? Give prospective customers a name to use when calling.

This has the beginnings of a good business card but it needs more work.

Tomahawk business cards

Pradeep Venugopal

by Russ on August 26, 2012

This square all-white business card is in the shape of a sundial, done for an antique watch-lover. While it’s hard to judge from the picture how large it is, it is actually similar in size to a standard business card except for its shape.

The contact information is visible after lifting the flap to construct the sundial. The sundial itself is very simple in design, with embossed tick marks to denote the time increments.

While the design is novel, many, if not most people, will have little to no experience with using a sundial. It would have helped to print instructions on the card as to how to use it. So there is not much utilitarian benefit of this card.

We know his name and contact information, and that he is a fan of time-keeping technology, but nothing else. No job title or summary of who he is or what he does. At least a humorous tagline such as “Do you have any time on your hands?”

The shape, while different and certain to stand out from the rest, does not make it easy to hold on to.

If this is a business card, it would help a lot to include a logo and something about his business, which is hopefully related to time-keeping.

Pradeep Venugopal's Sundial Business Card

Jaime Wickard

by Russ on August 25, 2012

This dark but richly-textured double-sided paper business card is for a stylist. It has black foil type. Jaime wanted a combination of something black, video games and something fancy and this is the result.

The front of the card has an intricately-patterned dark gray background with her name and job title in black on it. The back has the contact information on a flat dark gray colored background.

While the background design is impressive, it does not help us know what she does. There are at least seven kinds of stylists:

  1. Hair stylists cut and style hair
  2. Personal stylists are concerned with the style of a single individual
  3. Wardrobe stylists choose clothing and accessories
  4. Prop stylists style objects for photographs, film, and television
  5. Food stylists make food look attractive in photographs
  6. Literary stylists are masters or critics of writing style
  7. Automotive stylists are involved in designing the appearance and ergonomics of automobiles

It would be helpful to add one more word in front of “Stylist” to indicate which one she is.

While the design is pleasing to the eye up close, it’s hard to read due to the poor contrast. In low light conditions, it could be impossible to see. Black on gray may work well for objects, but not words.

It would also help to have a logo, and some specializations of styling, so that people have a clearer idea of what she can do.

The back of the card has better legibility and the scissors hints at being a hair stylist, but for a double-sided business card, it is not as informative, and therefore useful, as it could be.

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Jaime Wickard's Business Card

Gill McCaslin

by Russ on August 24, 2012

This single-sided business card is for someone who works at a cosmetics company based in Manchester, UK. Internet research shows that this card belongs to the director of the company.

Very pleasingly, the dominant color of the card is pink. It comes in three different styles, two vertical and one horizontal. The two vertical styles have the same layout but different color schemes. The design has a twisty, curly plant stem in silhouette.

The contact information is listed with the company name shown either above or below the name. Somewhat puzzling is the lack of a job title, especially for a director.

Also absent is a logo, something to liven up the dull company name. And a further improvement would be something to describe the company – perhaps a tagline at the very least or some of the product offerings.

Two of the cards have better contrast, either pink on white or white on pink, while the third one has dark pink on light pink, making the text more difficult to read.

While the color is very eye-catching, more text would help it be more memorable.

Business Cards design


Dean Tambling

by Russ on August 23, 2012

This single-sided business card is for someone’s literary services. His website’s portfolio includes newspaper articles and reviews. It also features designs for websites and printed materials.

The color palette features a bright orange and dark gray on a drab light gray background. A logo, composed of his initials, inhabits the upper right-hand corner while his contact information is listed clearly in the lower left.

The card uses the bright orange sparingly, for his last name and what looks to be the letter “j” in the logo. Everything else is dark gray.

His job title is listed below his name: Wordsmith for Hire, so we know that he likes to express himself through words. But if he could have put a few more words on his card…

What kinds of writing does he do? We don’t know. With a generous amount of blank space, he could have written a few pithy lines describing his writing, which would give prospective customers a better idea of what he can do for them.

While he lists his first name and last name, the orange “j” is quite obvious, leading to a confusion over what happened to the “j” in his name.

It would be great if he could include a tagline that illustrates his wordsmithiness. That would make for a memorable business card.

Business Card