by Dawn on April 26, 2014


Chanel. Chanel. Chanel. A brand that is so famous it needs nothing else but the name in the block letters of its logo, an address and a telephone number.

Even the card is like the chic little black dress made famous by Coco Chanel, the founder. Every lady should billet one in her closet as her go-to sheath; it need not be adorned. We must assume that this card is on luxurious card stock and printed with velvety ink. You can use an updated Next Day Flyers coupon to get yours done in the same sleek style at an affordable price.

The House of Chanel was founded by Gabrielle Bonheur Chanel, affectionately known as Coco, from her time as a chanteuse, singer. In 1909 Mlle Chanel opened a millinery shop in Paris. Back in the day a lady wore hats–the wealthier she was, the more hats she owned. Thus her chapeaux were in great demand.

In 1913 she was selling practical prêt-à porter clothing for ladies’ sports (!) and by World War I she had opened a dress shop near the Hotel Ritz.

Her style was a direct antithesis to the hour glass shaped, constrictive, fussy style coming out of the Victorian era. Between the shortage of materials during the war and women’s desire to be more active, she developed a simple style with a nod to the uniforms of the soldiers.

Chanel’s clothes were simple and elegant and have remained so. A look at her site shows her designs remain similar year over year, with the rich, often quilted or tweedy fabrics telling most of the story while the designs remain fairly similar.

At first blush this business card looks like a little bit of nothing, but we posit that this is precisely the point. Less is more. There is no need for the House of Chanel to but present a card to the ladies and their gentlemen as a gentle reminder of their location in Madrid.


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